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Re:Context: Körperkulturistik / Fictional School project 2022 From a list of random words, our task was to select one of them and to give it a new meaning by re-contextualizing it within various themes such as politics or feminism. Once we had chosen our word, we had to transform it into something tangible, like making an album cover or a publication for example. In my case, I decided to interpret the word "bodybuilding" in a literal sense. I thought of a multi-platform company that focuses
on the concept of beauty, our self-image and also its rapidly changing and potentially alarming future. They follow the “avatarization” of ourselves, whether it’s extreme plastic surgery, turning yourself into a cyborg, or being a Vtuber. It applies to a lot of things re-contextually! The overall mood of the project is stretched, exaggerated, sarcastic, and rough, which loves to contrast with the traditional notion of beauty.